Introducing nørma to your team
What to say when you launch nørma, and what to avoid so people can trust it.
How it works
People take part when they trust nørma is private and see something change. How you introduce it matters more than any reminder.
Keep the privacy message true, and don’t make it bigger than it is. Nobody at work can read anyone’s entries, and the dashboard never puts a name against an answer. But in a small team a figure can come from one person, and it’s better to say so.
Step by step
- Say what it is: a private space to check in with yourself once a month, reflect and build small habits.
- Say what to expect: an email called “Your space in nørma is ready”, a password to set, then the app.
- Share when the check-in opens. It takes about five minutes.
- Explain what you see: group figures once the team reaches the minimum size, how many checked in but never who, and theme labels, never anyone’s words.
- Say that a third-party AI reads reflections to write each person’s mirror, without their name.
- Tell people your own check-in counts in the team’s figures too.
- Show them “See it the way a leader does”, under You, then “Privacy & data”.
Good to know
Avoid “only you can see your answers” or “completely anonymous”. Answers feed group figures.
Don’t make it compulsory, ask who has checked in, or link it to performance.
nørma isn’t therapy or a crisis service. Point people to “Support” in the app and to your EAP.
Group figures only, never a person’s answers. Groups below your organisation’s minimum never show, and in a small group a figure can rest on one answer.
Still need a hand?
Contact your nørma contact. They can help with setup, sign-in, your agreement and anything this help centre doesn’t answer.
Need someone to talk to now? See When you need more support.